3)    Issue: Not Enough Positive Reviews to Gain Instant Trust and Credibility
Consumers will read an average of 10 reviews before making a decision, and research shows that customers do not trust a company that has less than 10 five star reviews.   Therefore, your business needs a strategy to quickly get more online reviews to show up on your directory listings.

       Solution: Create a customer review strategy.

1. Create professionally designed review post cards to collect customer reviews.
2. Create professionally designed review business cards to collect customer reviews.

 

4)    Issue: No Control Over Reviews
No matter what strategy you use to collect reviews; your business does not have control over the fact that customers may post bad reviews.  Your business is only one customer away from getting a poor reputation online.

        Solution:  Create a private review page to collect reviews.

A private review page will ensure that if bad reviews are posted, they will never go public.  You will be notified of these reviews, so you and your staff can resolve any issues with reviewers and ask them to modify their reviews.

1. Develop a private review page to collect reviews from customers.
2. Create a process that filters bad reviews and sends them to a designated staff person.
3. Create a process to post 5-Star reviews on important local business directory sites.

 

5)    Issue: No Review Posting Strategy
Companies that get reviews from their customers cannot post those reviews online because local directories such as Yelp, Google, Bing, and dozens of others have proprietary filters and algorithms designed to delete reviews that are posted from the same computer IP network. Therefore, if you post those reviews from inside your business, Google will delete them and flag your Google account as spam because there’s no way to tell if the review is real or fabricated.

         Solution:  Develop a proprietary strategy that overrides the review filters and algorithms in order to post      real 5-star reviews to your local directory sites.

1. Develop strategies to bypass review filters.
2. Post real reviews from customers collected on your private review page.
3. Sort through reviews to find the best for posting.
4. Optimize the reviews for your practice.

 

6)    Issue: No Reputation Monitoring System
There are 100’s of different applications that can monitor your social engagement, brand, and company name.  However, these technologies, like Google Alerts, cannot monitor your reputation. When people leave reviews on a directory site like Yelp, they never mention your name because they’re already on your business listing. Therefore, with dozens of review sites out there, there is no way for even the most sophisticated social/branding software to know if bad reviews are posted, and there’s no way to follow up to get the bad reviews eliminated.

         Solution:  Create a monitoring process that monitors, tracks, and reviews your listings on a daily basis.

1. Create a monitoring process that daily monitors, tracks, and reviews your online review sites.
2. Set up a process so that a staff person gets notified if you receive a bad review.
3. Develop a positive alert protocol so your team is notified about 5-star reviews, so they can follow up with the reviewer for a possible referral.

 

7)    Issue:  No Reputation Website Marketing
Almost 3 out of 4 consumers say that online reviews are a major factor in deciding whether or not to buy product or service. Your website does not show your site visitors enough authority or social proof to convince them your practice is the leader in the marketplace.

        Solution:  Harness the power of testimonials by adding them directly to your website for new and existing patients to see. Add the latest testimonial reviews from your local directories to your site on a consistent basis.

 

8)    Issue: No Reputation Reporting Process

It’s important that you and your staff keep up to date on the progress of creating and maintaining a 5-star reputation online. Therefore, you need a detailed process that will inform you of both the good and unfavorable reviews in a report that you can share with your staff.

          Solution: Develop and maintain a reputation reporting process.

1. Create a reputation reporting procedural system.
2. Develop a two week reporting process that highlights all your reviews from the various online directories.
3. Create branding for the report so that you can use it to share with your staff and others to encourage them on the great job that they’re doing.

Note: This can also be used as a learning tool to educate staff on issues that arise when receiving bad reviews.

 

9)  Issue: No Reputation Marketing Staff Training (Reputation Marketing Culture)

It’s important to remember that your business is only one customer away from having a bad reputation. It isn’t enough to create and manage a 5-star reputation. It’s important to be proactive in creating a reputation marketing training process for your staff.  The most successful companies create a Reputation Marketing Business Culture.

       Solution: Build a reputation marketing training center for your staff.

Developing a training system for your business ensures a proactive approach to creating and maintaining your 5-star reputation and will almost guarantee you become a market leader and a highly reputable business in your local market.

CHECK OUT YOUR REPUTATION IN ONE MINUTE HERE ====>  http://westonlinemedia.localreputationreport.com/

A 5-star reputation plan can get your phone ringing with more pre-sold customers ready to pay for your services.

Contact me to get your custom proposal to handle all of the above reputation issues for you, so that you and your staff can focus on providing 5-star service to your patients.  We provide an affordable solution that can position you and your business as the top authority in your local market and get your business more customers.

 

Dedicated to your online success,

Carol Mason Mortarotti
Online Marketing Consultant
West Online Media
carol@westonlinemedia.com
(914) 391-8489