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About Carol Mortarotti

How It Began

I grew up in a beautiful suburb called Chappaqua, New York, 25 miles north of New York City and home of Hillary and Bill Clinton. I am a single mother of an amazing 24-year-old son, who is my reason why and my inspiration. From the time I was 11 years old all I thought about was tennis. Anyone that knew me would say that I always had a few racquets under my arm at all times, ready to play. Although I started at a very late age, I excelled quickly and went on to play professionally on the ITL from 1980-1984, which allowed me to travel extensively around the globe. Those were some incredible years of my life and I am very thankful for that opportunity. When I retired from tennis I went on to follow my second dream, working on a trading floor on Wall Street. It’s a magnet for athletes due to the competitive nature, and I loved the high I got when I walked onto the trading floor, it was similar to being on court. I was one of the few women on the Retail Government Bond sales desk and then later on, after staying home with my son for 8 years, once again I was one of the few women on the floor of the NYSE (I could tell you crazy stories until the sun comes down!).

My Struggles

Then due to technology, I was laid off from a job I loved in 2007. I couldn’t find a job that paid me anywhere close to the salary I was accustomed to for almost two years and I began to feel depressed. I never thought I needed a backup plan or that I would have to reinvent myself, but I knew I had to do something different, and do it FAST. I was rapidly going through my savings while my expenses were increasing with a son soon going off to college. Being the competitor that I am, along with the need to survive, I saw others making money online and knew if they could do it, so could I.  I will admit it was a scary time in my life being a complete newbie to the internet marketing world, and what saved me was I knew that I had all this valuable knowledge and expertise that people would be willing to pay for in order to get the results they desired.  So off I went to learn how to become an expert quickly, create online products and a system that would help teach others. Thank you Google!

The Birth of Expert Niche Academy

If you’ve ever asked yourself:

  • “How do I find my niche and know if it will be a profitable one?”
  • “How can I take what I already know and turn it into an online business?”
  • “How do I create credibility for myself when I’m just getting started in my business?
  • “How can I be perceived as the go-to expert in my niche?”
  • “What type of niche products do I create?”
  • “How do I charge higher prices for my product or service?”
  • “How do I determine who my ideal client is?”
  • “How do I market my online business?

You’re in the RIGHT place! After being downsized I realized that there were so many other people in the same situation that had all this experience and knowledge, but didn’t know how to package it and turn it into an online business. That is why I created Expert Niche Academy.  ENA is step-by-step online course where you discover your profitable niche, learn how to become recognized as the go-to expert, create a niche product that people want and need, 35+ ways to market your niche business and much more. To find out more or get started go to http://ExpertNicheAcademy.com.

Getting The Help I Needed…Now It’s Your Turn

On my journey I knew I was going to need help to achieve my goals, so I hired a coach, and  still do to this day to work on setting even bigger goals. Now, it is my turn to give back and help YOU.  If you’re ready to commit to creating a life designed by you then schedule a STRATEGY SESSION today.

Carol and her business have been featured in:

 WABC TV New York    instant-authority-expert Startupnation leading moms in business    WALB News 10 Crains New York Business suzy-brandtastic Entrepreneur-Next-Door-become-the-expert-in-your-niche

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