How To Find Your Ideal Client Profile In 3 Steps
The honest truth is this: there are already loads of people out there searching for your product
or service, who want, and desperately need what you have to offer. They are waiting to hear your special message so it’s important you get it out there and be found.
That’s good news, right?
So why is it then when you take a look at your business, you hear crickets? Why aren’t you
attracting even a third of those people? Why aren’t they banging on your door
screaming ‘Give it to me’!?
Is it because the copy on your site doesn’t appeal to them or it doesn’t hit their pain points
strong enough? Or both? Once you determine who your ideal client is and what’s keeping
them up late at night your website copy should have them saying,
“hey that’s me, I need to find out more!”
To build a thriving business, it’s your mission, your responsibility, and your duty,
to do everything you can to understand your ideal customer.
Understanding your client is the key to serving them better. You also need to give direction
to the customers that haven’t signed up yet, because a confused mind doesn’t hit the buy button
and your bank account needs some love.
So how can you achieve this?
Enter: Getting up close and personal with your ideal customer.
Understanding your ideal client profile will be the basis of all of your marketing efforts.
It’s this profile that will hold the key to ensuring every single thing you write or produce
will have them coming back and wanting more.
Who are they and what are they looking for? Are they single, or couples in their mid-forties
looking to relocate abroad? Are they 30-something men looking for love? Are they single female dog owners looking for the perfect bobble hat for their Chihuahua’s?
Whoever they are – you knowing them better will help them find you more easily.
Get to know them and make this your top priority. Because if you don’t know what they want,
how on earth are you going to know what to give to them?
So now that you know what to do, let’s see how to do it. How exactly do you get from being
clueless about your ideal customer profile to being 100% crystal clear?
Let’s look at the 3 key steps:
Step 1: Take Notes
Pick a market and serve it. Get specific. Get under their skin. Start writing down what they’re about.
Use this list as a guide:
- Income level
- Ethnic background
- Marital status
- Education level
- Parent (or not)
- Hope, fears, dreams
Now make a list of all the problems they have that your service or product will solve.
Are they struggling to decide on their next career move? Are they looking for a coach? What are
their 3 top challenges right now?
By gathering detailed information on the habits and wants of your target market, you can create
an ideal ‘client profile’ that you can use as a model for your marketing efforts. Give it a name
along with a gender, this will make you feel connected and the profile real. Repeat this process
should need a second ideal profile but remember don’t go broad; keep your target niche narrow and deep.
Bottom line: don’t be afraid to find a specific niche market to serve, you’re actually better off.
Because once you’ve clearly understood the needs of a single, 32 year old, tattooed woman living in Denver with a desire to build her online empire and you serve her well, she’ll refer you to other 32 year old, tattooed single women looking to build their empires online. She will tell
everyone about her successes and spread the word about your services. A happy customer
can be your best marketing!
And the success of your business can happen quicker than you think.
Note: The downside to not having a target market is that you will be running around in circles
and won’t get the results you want from all your marketing efforts.
Step 2: Next Up Research
Your assumptions will only get you so far. Now it’s time to dig a little deeper. At this stage, you
don’t even have to talk to anyone. All you have to do is observe what your ideal customers are saying.
Despite the Internet being rather public, people have a desire to be very honest when they write.
Go to several forums and start observing what your ideal client is asking – what their pain points are
– and you can weave the answers into your services.
You may be asking, “How do I find all this information?”
Give these a try:
Quora sights itself as the best place for knowledge. In its most simple form, it’s a place for questions
and answers. Here you can find what questions your ideal client is asking, discover their challenges.
LinkedIn forums are not only for career-related topics. They’re full of groups your ideal client has joined.
Join the groups and add to the discussion. They will soon see you are the go-to expert and visit your
profile so make sure it is up-to-date!
Reddit – not only a source of entertainment – Reddit makes conversation easy. Search for the words
your ideal client uses to describe pain points and there’s a world of information just waiting to be found.
Blogs of your competitors are also a great place to find your ideal client hanging out at (not for much longer though!). If you have a list consider conducting a survey of your own.
Step 3: Determine Their Personality
Getting inside your ideal client’s mind and understanding how they think is crucial. Gather personal characteristics such as how and when they will use your product or service, what media do they read and on what platform, how much they will spend, do they buy online or on their cell phones, what are their values…
After you’ve decided on your ideal client profile and target market, consider a few of these questions:
• Are there enough people that want my product or service?
• Will they really benefit from my product/service?
• How much are they willing to pay?
• Can they afford my product/service?
• Where are the best places to market my message?
I know defining your ideal client and target market can be a difficult and confusing task. If you need more help go to http://ExpertNicheAcademy.com where I dig deep and provide all the help you need.
So, now it’s over to you. How do you find your clients and what are you going to do to nail down your idea customer profile? I look forward to reading your answers in the comments below!